Pull&Bear was born with the intention of dressing young people committed to their environment, who live in community and relate to each other. Pull&Bear collects the latest international trends, mixes them with the influences that mark the street and fashionable clubs, and reinterprets them in its style to transform them into comfortable and easy-to-wear pieces. Pull&Bear evolves in parallel with its customer, it is reflected not only in its designs, but also in the stores inspired by the mythical Californian city of Palm Springs.